Gen Z is increasingly turning to social media for discovery and news. But this younger audience doesn’t always type in keywords, but rather looks to discover content in new, more immersive ways. Lens is one of Google’s most innovative products: image recognition technology, designed to return real-time information related to objects it identifies in the real world. So how can we get Gen Z excited by the magic of searching with visuals? Stink studio was given a premade animation and as the motion designer on the project we were in charge of producing different visuals and asthetic for many different products and formats